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CORPOTARE IDENTITY SYSTEM

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What are brand, brand and logo identifications?

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Logo is neither brand nor brand identity. Logo design, Brand Identity Designs have different roles, which combine to form the identity of a business or a product.

This article will help you better understand the difference between "brand", "identity" and logo.

In more detail, start with the concept of Brand.

 

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What is the brand? (Brand)

There are literally hundreds of books on the subject of the brand, however, to summarize, you can understand that a brand as an organization, service or product, has character traits formed by the perception of customer. Therefore, the designer can not create a brand, only customers can do this, the designer only the foundation of the brand.

Many believe that a brand includes only a few elements such as colors, fonts, logos, slogans or sound. In fact, it's much more complicated. It can be said that the brand is the "corporate image".

The basic idea and core concept behind the new "corporate image" is really important. All that belongs to the company, the product of the company must reflect the values and goals of the whole business. These meanings are not just in colors, fonts, logos and slogans.

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Let's take a look at the famous computer technology corporation of America: Apple. Apple is a company, expressing corporate culture and strong business ethics, manifested by volunteer activities, community support. These Apple values are evident in everything Apple does, from creative products to their ads, or through customer service. Apple is an emotionally-charged brand that really connects with people, as customers buy and use their services / products, customers will feel part of the brand in it. And it's almost become a religion for some people. This emotional connection creates their brand  Not entirely dependent on the shape and color of their logo.

To better understand branding, you should read The Brand Handbook by Wally Olins

What is the brand identity? (Identify)

The important role in the brand or company image of a company is brand identity.

In most cases, the design of the identification is based on the imaging media used in the company, usually incorporated in a set of design guidelines. Identification rules are often used to identify a wide range of uses, identifying the use of approved color palettes, fonts, layouts, and so on. Regulatory guidelines ensure that the company's identification is rigorous to be easily identifiable.

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Identification or "image" of a company is made up of many visual media such as:

§  Logo.

§  Stationery (letterhead, namecard, envelope and visit card.

§  Marketing materials: (Leaflets, leaflets, websites, ...)

§  Products and packaging. (Products sold and their packaging)

§  Apparel (employee uniforms)

§  Instruction (name plate, area, ...)

§  Messages and actions (Messages are transmitted through direct or indirect media.)

§  Other communications (Sound, Odor, Touch, etc.)

§  Any image that represents the business.

All these things create identity and support the branding.

What is a logo? (logo)

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To understand what a logo is, we must first understand what it is. Understandably, Logo is for identification.

Identifying the logo of a company or product is usually done through a number of special symbols, signatures or symbols. Logo does not directly sell nor can it accurately describe a business. Logo to identify the brand, not to explain the business. In short, the logo is more important than its appearance.

To illustrate the concept of a logo, think of the logo as it is with people. We are often referred to by names such as James, Dorothy, and John, not by describing the type as: the guy who always wears pink, has blonde hair. Similarly, the logo does not describe what the business does that it uses to identify a business. Logo is the simplest form to get a business.

Summary

- Brand (Brand) - In general, the brand is full of customer perception of the company in their mind.

- Identity - is the visualization of the brand.

- A logo is the simplest way to identify a brand through a trademark or logo.

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